The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The redesign of latimes.com
Agency: Code and Theory / New York
Client: Los Angeles Times Category: User Experience Design - Web / User Experience
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC Category: User Experience Design - Web / User Experience
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz Category: User Experience Design - Web / User Experience
Design By What Matters
Agency: The Martin Agency / Richmond
Client: Benjamin Moore Category: User Experience Design - Web / User Experience
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: User Experience Design - Web / Interface Design Craft
Spell Up
Agency: Google Creative Lab / London
Client: Google Category: User Experience Design - Web / Interface Design Craft
Virgin America - Responsive Website Redesign
Agency: Work & Co / Brooklyn
Client: Virgin America Category: User Experience Design - Web / Interface Design Craft
Airbnb Create
Agency: R/GA San Francisco / San Francisco
Client: Airbnb Category: User Experience Design - Web / Utility
Award:
2015 UX / UI Merit Award
Agency:
Code and Theory / New York
Client:
Los Angeles Times
Title:
The redesign of latimes.com
Category:
User Experience Design - Web / User Experience
Annual ID:
150233A
Award:
2015 UX / UI Merit Award
Agency:
DDB Group GmbH / Düsseldorf
Client:
BIC
Title:
The Universal Typeface
Category:
User Experience Design - Web / User Experience
Annual ID:
150272A
Award:
2015 UX / UI Merit Award
Agency:
Hello Monday / Aarhus C
Client:
j.viewz
Title:
The DNA Project
Category:
User Experience Design - Web / User Experience
Annual ID:
150518A
Award:
2015 UX / UI Merit Award
Agency:
The Martin Agency / Richmond
Client:
Benjamin Moore
Title:
Design By What Matters
Category:
User Experience Design - Web / User Experience
Annual ID:
151133A
Award:
2015 UX / UI Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
150341A
Award:
2015 UX / UI Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
Spell Up
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
150463A
Award:
2015 UX / UI Merit Award
Agency:
Work & Co / Brooklyn
Client:
Virgin America
Title:
Virgin America - Responsive Website Redesign
Category:
User Experience Design - Web / Interface Design Craft
Annual ID:
151213A